Meet Our Angel

Meet our angel

It’s a pleasure to introduce our Cat Emporium friends to Anna, our Angel investor.

Anna Kogan, Lady Dinah's Cat Emporium Co-director

Anna joined the Lady Dinah’s team and offered the financial backing that was needed to secure an Entrepreneur Visa to see the business through. To even apply for the visa, the Border Agency requires entrepreneurs have access to a lot more capital than the £100,000 we raised through Indiegogo.

There’s a reason they call them ‘angel’ investors: Anna arrived right when I needed her, and with her support the business was able to overcome a huge, immovable challenge. Not only is she the person who is ensuring everyone’s wish for Lady Dinah’s Cat Emporium to open in London can come true as soon as possible, she is also helping me, personally, pursue something I believe in. I couldn’t be more delighted that the time is now right to tell everyone about her support of the Cat Emporium.

Anna Kogan Lady Dinah's Co-director

Because of Anna’s commitment to the Cat Emporium, I’m pleased to announce that she is now a major Shareholder and a Co-Director of the business

Anna’s involvement as a Co-Director of Lady Dinah’s will involve influencing key decisions about the business development and strategy, and she’s particularly qualified for the job: Anna’s day job is as a trader at a major banking firm and her side work includes running an Animal Charity in Russia called ‘The Big Hearts Foundation, the largest network of shelters across Russia and most widespread animal welfare organisation across countries of former USSR. The objective of The Big Hearts Foundation is to educate the public about responsible pet ownership, to stop animal abuse and create and maintain animal shelters.

In addition to her career, her charity and her new role as a Co-Director of Lady Dinah’s Cat Emporium, she also likes to spend the scarce free time she has left after all these amazing things playing with her two rescue cats at home.

Anna ticks all the boxes for what Lady Dinah’s Cat Emporium needs and stands for: A sharp mind, hard-working, a demonstrated commitment to animal welfare and a genuine and wholehearted love for cats.

Anna Kogan, Lady Dinah's Co-director

Please join me in giving her the warmest welcome possible to the Lady Dinah’s Cat Emporium community.

Welcome, Anna and thank you for helping to bring our vision to life!

Jobs and Volunteer roles

Jobs and volunteer roles

We’ve had a lot of requests for jobs, and here’s an update that provides just a little more information on that.

But first, we need to dole out some tough love.

Do not send me your CV!

To apply for jobs, just sign up to the eNewsletter and tick the ‘Tell me about Jobs’ box.

We will then send you all the information you need to apply for the job, when the time is right. Everyone on this list will start on the same equal footing, everyone will get all the information at the same time, everyone will have the same opportunity to prove they’re the perfect ones to run our London shop.

If you ignore this advice and send in your CV instead, here’s some things worth bearing in mind:

  • We will know that you don’t follow procedures. For a business that survives on its adherence to hygiene and animal welfare procedures, you will put yourself at a major disadvantage.
  • We will not read it, because we know it will be out of date by the time we hire anyway. Your CV is not relevant until there’s a job on offer.

We understand that people want to make themselves stand out and most job websites will recommend that you push to make yourself stand out from the crowd. We’re a little contrary in that respect and that’s why we’re telling you specifically what we want you to do: no tricks, no games, nothing sly: just sign up.

Ok, no more tough love, lets get talking about the more exciting things.

Volunteers during start-up

We have had so many offers for volunteer support, so we’ve been thinking of some of the things we’d love some help with.

Right now

Nothing right now, it’s all documentation and business development, no volunteers required!

Cleaning

All going well, we plan to be cleaning up the property to prepare it for builders in a few weeks. So if you don’t mind getting your hands dirty, we could use some help then. This might be a gross job, as the property has been a little neglected.

Furnishings

In the coming weeks, we’ll be starting to look for recycled furniture and decor items for the interior. We’d love eyes and ears out for wonderful bits of vintage furniture for the cat emporium, so if you love scouting charity shops, freecycle websites and markets, we’d love your keen eyes! If we have people willing to help with this, we’ll set up a shared workspace where you can post photos of things you’ve seen and say where they are.

At some point, we’ll be doing some minor furniture assembly, and interiors work so if you’re crafty, good at woodworking or painting, this could be your time to shine. We’re being very budget conscious, so as much as we can do ourselves safely, we will do ourselves.

To register as a volunteer, sign up to the jobs list, as we will send both jobs and volunteer information out to that group.

Paid Jobs

We’re not yet ready to start our recruitment process, so stay patient. We can confirm that we are required to have at least 1 person onsite at all times who has City and Guilds qualification in Pet Store Management (or equivalent).  Applicants with this level of training will have an advantage.

To give a little preview of the roles we’re drawing up, we will need Baristas and Cat Cafe Hosts and Hostesses.

The Barista role is responsible for the quality of food and drink in the cat cafe. We’re misapplying the term ‘Barista’ somewhat. Although coffee is a big focus for their role, they also must have a keen eye on all edibles in the cat cafe, monitoring quality, stock levels, and whether or not people appear to like what we’re serving. As with all roles within the cat cafe where food and drink are prepared, you won’t be working with the cats throughout your shift.

Cat Cafe Hosts and Hostesses will be qualified animal carers (either when they arrive, or after we’ve sent them off for training). Their job is also to make people feel welcome, to make sure they wash their hands, don’t feed the cats human food and to monitor everything about the cats throughout the day.

During a Host or Hostess shift, you would be delivering food, taking orders and looking after guests. After your shift, you’ll be writing a report on the cats behaviour that day, emptying litter trays (it’s not all glamour I’m afraid) and making note of irregular toilet habits, unusual behaviour and the like. You are held responsible for reporting any symptoms of illness or behavioural/emotional issues with the cats.

All staff will have play time with the cats before we open to ensure the animals are bonded with staff and feel safe around them. All staff will have the occasional High Tea shift, where they are responsible for preparing and serving High Teas exclusively. All staff will help with merchandise sales in the cat-free cafe and the cat cafe alike.

We will prepare more thorough job descriptions when the time is right, but hopefully these summaries can give you some food for thought.

Our Online Presence

Our Online Presence

We’re working on a very spiffy upgrade to our website, and starting to integrate everything in a single location. The dream team of Sarah Crooke and Lou Madhu are making great progress on the new site and we’re all excited to launch it in a few weeks time.

You can get a cheeky preview of what to expect from our new design on our eNewsletter sign up form, which has been pre-emptively re-branded to match, but you didn’t hear that from me, alright? Top secret sshhhhh…

We’re really growing our following on Facebook and Twitter and we’ve starting hooking ourselves up with a lot more social media networks so that we can deliver cat cafe content to any number of channels. You can find us almost everywhere now: Youtube, Pinterest, Vine, Instagram, Google+, Flickr, and more.

We are pretty quiet on those channels right now; mostly because it’s only me (Lauren) keeping up with everyone and trying to answer all the tweets, messages, comments and posts I can. If we kick off on all the social media channels, I think my poor brain will go into meltdown! When we get closer to launch, we will start doing a lot more exciting things and have a lot more gorgeous cat videos and pictures to share with everyone.

Merchandise and our Featured Designers Program

Our Featured Designers Program

For those of you who saw our new Travel Card Holders go on sale last week, you’ll have noticed that they all look completely different!

Lady Dinah's travelcard holders

We decided that there was a real shortage of cat-related products for the everyday person. We love Lady Dinah’s branding, but we’ve got our ear to the ground enough to know that what people want in their cafe’s (old-fashioned style, comfort, rich textures and warm colours) isn’t necessarily what they want in their clothing, accessories and other merchandise.

We also think just plonking a logo on something is the lazy way to merchandise. Who are we making these products for, after all? For us, or for you?

So we put our minds to it, and came up with the Featured Designers program. It’s our way of achieving a few objectives that we think are really important:

  1. Support local artists and designers
  2. Offer people things that are lovely on their own
  3. Offer a variety of styles: Lots of people love cats and cat cafes, but we can’t pigeonhole them into our branding.
  4. Offer people a souvenir of their visit that is worth keeping in their home
  5. Offer people things that they can take home overseas without customs hassles

 

To run this program, we have an open call out to any artists, designers, product designers, ceramicists, photographers, seamstresses, jewelry makers and artisans in general. Sign up to our program and every quarter, we will release a new featured designers range. We’ll feature 3 designers, for a small number of new products, every 3 months.

There will be a contract for this work before you start, but the main rules are:

  • your work must include a cat
  • you work can only be sold exclusively through Lady Dinah’s
  • your work must be co-branded, although we’ll respect your design and work with it, rather than against it

If you’d like to go on the list, sign up here and we’ll put a call out when the time’s right.

Property and Building work

Property and Building work

Setting up a property takes a lot of time! At the moment, we’re in the process of drawing up a brand new lease, performing all the required property searches and negotiating terms.

Our hope is that the lease will be ready for review early this week, hopefully we won’t need to request many changes, and possibly we can sign by the end of the week. Suffice to say, it has taken longer than I expected to locate and make an offer on a property, but it was worth the wait: We have a property with two outdoor spaces, exclusively for the cats to use. In a central London location, I never thought we’d get that lucky!

Typically, there’s a 28-day settlement period, then we can take the keys and get started. So once we sign, there’s still more waiting.

We’re getting site plans drawn up starting today and these plans will allow us to start design work. We have a lot of concept work we did early on, during business planning, and now we get to juggle it around and see how we can make it fit into the space we’ve found. It’s quite fun, this part!

We’ve found a rocking venue, we’re not letting documentation stop us from making progress and things are moving along quite well now that we’ve got a property we can start using as a basis for design. With any luck, we can speed things up a little now and make up for the time we lost in searching for The One property.

We’re now starting to shortlist builders who we can approach for the tendering process. If you know any great builders in the London area, send us a tip to info@ladydinahs.co.uk!

Quick update on our progress

What a marvellous week we’re having at Lady Dinah’s HQ!

I had my first consultation with the Duty Planner at Tower Hamlets today to learn about what planning permissions I must request and get everything started. Lots of documents to write now, yikes!

Last night Koogatree and our architects visited the property to get the creative juices flowing and we’ve got some really fun ideas on how to make use of the space. It’s such a delight to be able to create an entirely new experience, and such talented and interested people are involved, to boot.

And just now, the wonderful Lou has just sent me the first mockup of our new website and it’s *gorgeous.*

But here’s a pickle: We can’t open the cat cafe until I get Animal Care certification, and City & Guilds can’t run the certification course unless I can help them meet minimum course numbers. So I’m having a think about that: We might need to start recruiting a bit earlier than expected and send people off to certification training straight away!

All so exciting!

For those who have just tuned in…

For those who have just tuned in…

Welcome to the Lady Dinah’s Cat Emporium Blog!

Now, this isn’t our for-real and forever website, this is a little blog we set up so we could share tidbits of news during crowdfunding. We’re currently making it WAY better, and can’t wait to launch the new site as soon as possible.

If you’re new to the Lady Dinah’s tale, here’s some things you need to know:

1. We are not open yet

We have had loads of press coverage because of our crowdfunding campaign, but we are not actually open yet, even though it might come across that way online or in the media. It has taken a few months to find the property we need and get all our business in order. We are right on the verge of signing a lease right now, which is very exciting.

Because the lease is not signed, we’re also not announcing our location. As soon as we’re sure  it is all going ahead, we’ll share.

2. We don’t have an opening date yet

Because we haven’t signed the lease yet, we have no guarantees on when we can actually get keys, start building and open the doors. So right now, we’re keeping quiet about an opening date because we only want to announce it when we have all the information we need to make a sensible projection.

Also, even if we announce an opening date but we find our cats aren’t ready for us to open the doors, we will delay opening until they are. They need to be comfortable with guests coming in before we can open up.

3. We don’t take bookings yet

This is mostly because we don’t know our opening date. When we’re certain of our opening date, we will be opening up an online booking system for:

  • Large groups > 8 people
  •  High Tea service

We are still considering whether to implement a booking system for normal visits. In order to do that, we would have to ensure the bookings ran for a fixed time (otherwise we can’t guarantee there will be a seat available to honour your booking). We’ve polled our customers about it and the responses are mixed, so we’re still thinking that through.

4. You can still buy tickets online

There is a cover charge for the Cat Emporium, it’s £5 per person, per entry, per day. There are other discounted options available including a 9 Lives Card, which gives you 9 x £3 entries for yourself or your friends. Also a VIP membership, which gives you unlimited free entry for £130 per year. There are only 120 VIP tags in existence and of those, only about 28 remain, so if you think you’d like a VIP membership, don’t dally!

Now, it’s worth pointing out that you don’t *have* to buy anything online: everything online will be available in-store as well, unless it has sold out. Entirely up to you!

Our online store is here: http://lady-dinahs-cat-emporium.myshopify.com/

What is Cat Sponsorship all about?

We offered cat sponsorship during crowdfunding and I recently posted these pictures on Twitter and Facebook showing a preview of the sponsor packs. There were some curious people, so here’s a post about what Sponsorship is about, what it costs and what you get.
Sponsorship Box 2 Sponsorship box 1

 

How much does it cost and What do I get?

The short answer is that it costs £500 to sponsor a cat for a year.
The yearly sponsorship contributes to their upkeep and we also offer a lot of gifts back in return:
  • VIP Membership for a year, including events discounts. You can read the VIP Terms and Conditions online for more information.
  • A 9 Lives Card so you can bring a friend for free 9 times. You can use all 9 Lives at once, with 9 friends, or you an use them one at a time. As you like!
  • Earlybird access to the Cat Cafe.  You’ll be invited to the cafe before we open, where you’ll meet the cats and choose which cat is the one you want to sponsor. You’ll also be invited to all the free earlybird tea parties to socialise the cats, meet the other Earlybirds. You’ll also put our food, drink and staff through their paces and be able to tell us what you think: An integral part of the development of the Cat Emporium experience.
  • A Lady Dinah’s cat toy (a little handmade crinkly mouse)
  • A personalised tag and Lady Dinah’s Safety Collar for kitty to wear, explaining that you’re their sponsor
  • A small bag of cat biscuits to help the introduction run smoothly

Once you have chosen your cat, we will take a picture of you and your kitty and send it to you along with a copy of your cats medical report. You’ll get new photos and a copy of your cats latest medical report every 3 months that you are their sponsor.

500 Quid seems expensive. How did you reach that figure?

We looked around at a few articles on This is Money and Money.AOL.co.uk. These sites quoted Sainsbury’s Pet Insurance lifetime cost estimate of keeping a pet at about £17,200 for life.

Lady Dinah’s Cat Emporium has even more overheads than a normal household and we know we’ll be held to a higher standard than any other cat owner in the UK, so we estimated our cats to cost  a little more than the average cat. With an average lifespan of 12 to 14 years, that puts Sainsbury’s yearly cost at around £1200 per year. We added a small percentage to cover the costs of our quarterly vet checks, the cost of certification and the cost to train and refresh staff on Cat First Aid, premium food and litter and all the things we need to ensure our cats have the very best of care.

After settling on £1500 per cat, we then opened up yearly sponsorship as a crowdfunding perk. A single cat could have up to 3 sponsors, but that would be at the discretion of  each sponsor and which cat they fell in love with!

We also offered a perk for £20,000 to sponsor a cat for life. One very special and generous person selected that perk and one cat in the cafe belongs to her for life. She also can take the cat at any time, if she wants to bring him or her home one day.

I want to sponsor a cat! What do I do?

To buy sponsorship, simply purchase online on our Shopify website. However, you’ll notice there is no shipping charge, as we feel it’s best to have your pack available for you in the cafe when you arrive for the first time. If we have your pack waiting, it means you wouldn’t have little bags of cat kibble floating around your house while we’re building the shop, and you won’t need to remember to bring the tag in with you to put on your sponsored cat.

We can post it to you if you like, we would simply sort out shipping costs with you directly.

If you have any other questions about sponsorship, just drop us an email at info@ladydinahs.co.uk

Lady Dinah’s Crowdfunding Update 2

Here’s the latest on our Cat Cafe crowdfunding perks!

The Mouse Uprising

Cat Mouse Toy

I’ve spent a good part of this week creating the Cat Toys for those crowdfunders who selected a Cat Toy perk.

We have made a few sneaky extras, so if you missed out, you will be able to buy one online. They are limited in number, sadly, but I can’t sensibly commit any time to manufacturing more than this. Lady Dinah's Cat Toy: Mice

We decided against putting catnip in them this time, these are crinkle toys only. Do keep an eye on our online shop for future catnip toys from Lady Dinah’s, though, as we will definitely offer them in the future.

All with our little logo on their bottoms, of course ;)

Lady Dinah's Cat Toy Logo

The VIP Debacle

Alas, my poor VIPs, your perk had some troubles. We had lovely keychains lasercut for you, but the way they were cut on the wood grain caused them to snap when putting the key rings on them! We can’t have that.

 Lady Dinah's VIP Tag Cat Cafe London

We’re back to the drawing board, as your VIP passes need to stand up to a full year of use and we shan’t send you breakables. Fear not: they will get to you well before opening day.

Whiskery KeepCups

Lady Dinah's KeepCup Cat Cafe London

Here’s a little pic of our keepcup design mockup. It may change ever so slightly when the good people at Keepcup make it print-ready, but this is the prototype. The band and the nose and whiskers will be the same for every cup; but we are looking at some alternative colours for those who might not fancy walking about with a pink and cream cup.

We’re ordering the 8oz, as we don’t intend to serve oversize ‘Venti’ takeaways. We’re happy to take feedback on that, as these cups are for you!

We will continue to sell the KeepCups after our crowdfunders receive their perks, so these will also appear in our online shop for everyone to buy once we’ve looked after our supporters.

Teacup Perk

We’ve got a lovely design ready to go and we’re waiting on a quote from a manufacturer. As soon as we’ve got a price and a mockup of what the design will look like on the cup and saucer, you’ll get a sneaky preview!

Earlybirds

Your perks are tied to our progress on property and building work: but our plans are underway to prepare your Earlybird packs. You will get:

  • a little bag of treats to help the cats find their way to your lap (we are going for preservative-free cat treats, so we can’t send them too early or they’ll spoil!)
  • a 9-lives card, which you can use to bring friends with you during the Earlybird sessions
  • an information booklet about the cats you’ll meet
  • an information leaflet about our food and drink suppliers, detailing the food you will be trying, tasting, and judging!

Sponsors

As with the Earlybirds, we need to progress the business further before we can honour your perk. As a Sponsor, you will get everything in the Earlybird perk, everything in the VIP perk and also:

  • An invitation to choose your cat as soon as we’ve signed the lease on our property,
  • An engraved cat tag with your first name on it, for you to put on the cat you’ve chosen to sponsor.

 Voucher Holders

If you have ordered any of:

  • Pop in for a Pat
  • Bring a Friend
  • Pats, Tea Cake
  • Double the Cake
  • High Tea for Two
  • Premium High Tea for Two

And you have not received your voucher in the post yet, please let me know so that I can look into it. Email me at info@ladydinahs.co.uk.

If you can include your postal address in your email, that would be a big help, as the first thing I will do is check that the perk was posted to the correct address.

We’ll be in touch with another update soon!

x Lauren and the Lady Dinah’s team

 

Update from the Cat Emporium #2: The Waiting Game

Hello cat lovers, friends and followers!

Ah the waiting game. I’m in Australia right now, making mice, sending emails, and getting on with it from the other side of the world. My visa application was submitted 9 days ago. According to the Border Agency website, the same visas as mine were typically processed within 10 days in January 2013, so if I’m lucky, maybe tomorrow will be the day I find out!

I don’t think the weather difference could be more extreme right now: London is freezing off its freezables, while I’m wearing shorts and watching cockatoos eat sunflower seeds in the backyard.

cockatoo02

In any event, we’ve been progressing! I’ve found a premises that could be the one, I inspected it the day before flying out, had some colleagues take a look and it looks pretty winning for us.   I have a 90 page lease to read today.

We’ve resumed our chats with the council and have applied for some of the necessary licences (some we must wait for a signed lease). Myself and a lovely London Veterinarian, Lee, are writing up the hygiene, health and animal welfare plans/risk assessments in the next week. It turns out I also need to go back to school to be certified to care for animals. It’s perhaps a little weird of me, but I’m kind of looking forward to it! If I had known what a challenge real life was, I would never have moaned so much about the stress of university ;) Studying was fun!

Truth be told, right now is not an especially glamourous stage of the start-up, it’s the nuts and bolts of getting the Cat Emporium open, and the sooner this work is done, the sooner we can move on to exciting updates about building work and cats.

We’ve been making progress with merchandise, which is something that isn’t hindered by licences or building sites. The combination of cats, coffee and vintage beauty is such a superb foundation, the problem is drawing a line under our ideas, instead of trying to do everything. It’s a wonderful learning curve, as it’s necessary to learn at least a little bit about everything that you’re trying to make.

There has also been a flurry of activity lining up suppliers of food and drink for the Cat Emporium. Natalia has drafted up some High Tea menus and Premium High Tea menus and we’re going to get together a list of products to trial with our Emporium Earlybirds. It is absolutely astonishing the quality and range of cooking talent in the London area! Guests of the Cat Emporium are going to be set to enjoy a cornucopia of treats. We’re really delighted to have found a good supply of quality, delicious free-from and vegan/vegetarian foods. Even though we’re being very particular, it turns out we are still positively spoiled for choice.

We are still fulfilling crowdfunding perks, check out our Crowdfunding update #2 if you’re curious about that.

Best to wrap up here. I have to sit and watch the mailbox now!

xx Lauren